Rado is marking two 40-year milestones: four decades in international tennis, and four decades of high-tech ceramic watchmaking. Swatch Group asked us to bring both stories to life for VIP guests, with settings as precise and polished as the watches themselves.
- Present the watches like jewellery, with every piece lit and on show
- Tie each event to the story behind its milestone
- Give a small VIP audience an arrival and an atmosphere they'd remember
- Keep every detail on-brand and premium
For the tennis anniversary we took the brand onto the court, with giant light-up RADO letters on a private tennis court and a custom cocktail wall and bar. For the ceramic anniversary we turned Alpha Sydney's gallery into a jewellery showroom: gold mirror plinths lit from above by pinspots, gold spheres, warm lamps on every table, and an arrival through dry ice fog and strobe light.
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- Product display: gold mirror plinths for the watches, each lit by a pinspot fixed to the ceiling beams
- Styling: gold inflatable spheres, gold table lamps on every table, and black ceiling drape over the dining tables
- Branded foyer: pop-up media walls, black carpet and a logo projection
- Guest entrance: dry ice fog and warm-white strobe lighting as the doors opened
- Tennis anniversary: 1.2m light-up RADO letters on the court, plus a custom cocktail wall and bar
- Lighting: uplighting and wall-wash lights throughout
We've worked with Swatch Group across several of its brands, including exhibitions, launch events and Christmas dinners.
Two polished, story-led experiences that put the watches centre stage and gave Rado's VIP guests a reason to talk about the brand, and a continuing partnership with Swatch Group.
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Two milestones, two settings, and watches lit like jewellery.
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